ROBIN LAKOFF 1975
- Empty adjectives: 'sexy', 'amazing', 'marvelous', 'gorgeous' etc. As the target audience for these advertisements is women, the use of empty adjectives is relevant as, according to Lakoff, womnen frequently use empty adjectives in their speech. So women are likely to be attracted to these adverts as they are using their type of language so will relate to the adverts.
- Question intonation in a declarative: 'How do you look in your bathing suit? Skinny?' Women often do this, and one of the advertisements I am focusing on also does this too. This could also be used in order to give the females something to relate to - as it is the type of speech that they are used to it may feel more friendly and make them feel more comfortable as they may feel like it is similar to when they are having a conversation with one of their friends.
